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I was asked to look out some old whisky promotions I had set up many years ago.
I had a good laugh when I came across this one from 1990.
Langs Whisky, had a monthly competition for golfers called "The Golden Ferret Awards", which needed a publicity boost. A golden ferret, is a term in golf when you chip out of a bunker and hole the ball. If you did this, you could claim a fabulous bottle of
Glengoyne Whisky. ( A favourite of mine)
I decided to use a live ferret and what a hoot we had. The ensuing publicity was phenomenal.
I seem to remember the ferret was called Sid, in memory of the late great
Sid Vicious.
You can see why by the newspaper cutting, go Sid!